25 Days of Blogging Day 9: Sticking To One Thing
The 25 Days of Blogging. It’s like ABC’s Family 25 Days of Christmas, but 25% more vulgar and offensive like your drunk ass Uncle during your family reunions.
Jack of all trades yet a master of none. An all-arounder. but he is never staying with just one thing. Skilled and involved in many trades and he has complete dominance in neither nor. He wears many hats but you can’t pinpoint his trademark head wear.
We might know this guy. He bounces form one project to another. One day, he’s working on a blog. The next, a podcast. Next week he opens a successful online drop shipping business. The following month he’s flipping old clothes online for profit. Next year he is running an anime YouTube channel. He’s all over the place. You can’t pin him down – and not in a good way.
After a while (may it be from burnout or multiple projects failing), he starts to slow down. He backs off from YouTube and podcasting for the written word: blogging. He ends his drop shipping business and focus on flipping clothes. He has realized that sticking to one thing and direct complete focus onto a single field is the best choice.
Since he stop podcasting, he saw an mass increase in his blog traffic. Ending his drop shipping business means he can focus on his clothing flipping business; netting him more income than his previous side hustle. Overtime, he winds up becoming a master of the art of blogging. Realizing he’s making more money blogging than flipping clothes, he stops selling used clothes online and become obsessed and dedicated to blogging alone.
When you stick to one thing alone, magic happens. You’re not spread out; tiring yourself and burning out. People see you as a respected authority figure because you’re not juggling five different things. You are netting yourself more attention with one project than multiple. Your audience won’t feel alienated or confused because you’re not playing the switch up game every day. Your brand won’t have an identity crisis. And, if done right, you’ll become the top 10% of your field.
Let’s use Son Goku of the Dragon Ball series as an example of mastery of one field.
Goku sticks with only one thing: martial arts. Since childhood, he spent every morning, afternoon, and night training his body, mind, and spirit through the combat arts. Nothing else. Goku wakes up, trains, learn from masters, “protect” the world from bad guys, sleep, and repeats the process. You’re not gonna see Goku playing the guitar with Kaori from Your Life in April. He isn’t going to spread himself out by running a shady business on the dark web like that Devil Arcana guy from Persona 3. He is obsessed with fighting and fighting alone. It’s why he can throw down with the best in the universe.
On the flip side, sticking to one alone can grow stale if you’re not upgrading or reinventing yourself. Eventually you will get bored. You’ll hit a peak and struggle. Your audience will want something new and leave you if you can’t provide anything fresh. You want something new. Therefore, you should branch out. If you’re a blogger, perhaps branch out into the world of podcast after you spent years mastering the art of blogging. If you’re a cosplayer, try entering the world of fashion. If you blog about anime start watching live action shows. If you never grew up watching classic shows, then you can talk about the shows you miss out thanks to your fresher mindset.
There’s nothing wrong with branching out.
Until next time
-Yuki The Snowman
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