What’s the best way to generate an increase in sales and downloads for your product?  It’s simple: controversy.   This effective yet infamous trick has worked well for the video game industry for 30+ years.  Mortal Kombat came under fire by the U.S. Government for its high level of gore and violence (at the time).  Middle-Class suburban parent groups demanded that the game should be removed from arcades and stores; as they believed children would become influenced by the game’s brutally  Their anger and protests only generated more support and sales for Mortal Kombat.

Rockstar used this trick as well with the Grand Theft Auto series. As with Mortal Kombat before it, parents and government groups were horrified by the pixeled violence and sexual acts displayed in Rockstar’s landmark series. They demanded the video game company to cease production.   Guess what?  Their crusade against it only helped increase sales, support, and popularity for the series. Rockstar knew the controversy would work in their favor.

On June 25th, 2018, the Manchester Coroner’s office issued a warning to school officials in the United Kingdom after the suicide of 15-year-old child back in February 2018.  Prior to the suicide, the child was playing the popular free-to-play visual novel Doki Doki Literature Club (DDLC).  The coroner and the child’s father suspected that the mental health themes of DDLC played a part in the death.

I gotta say: history is repeating itself.

It’s  unfortunate that the child killed himself.   He needed therapy.  However, it’s funny to blame DDLC (for triggering the child’s death). Are we really going to do that again (blamming video  games)?   Shit’s played out.  Then again, it’s easy to play the blame game as opposed to be more open to the struggles of mental health illnesses and finding support for those suffering from.  We are quick to shun anyone with it.  We are quick to shun video games.  But we aren’t quick to help people.  We only use people with mental health issues for selfish gains.

Take that as you will.

DDLC being linked to this latest  video game controversy will only generate more popularity, support, and downloads.  People love negativity. Humans are a curious lot.  That warning will make  can children curcious about the game, share it with their peers, and of course, produce an expansion of its populairty and downloads. History is repeating itself.

To the Manchester Coroner’s office: Congrulations on helping Team Salvato net furhter attention and support.  Ya did well.


  1. It seems like people are really reaching to blame something when tragedy occurs, like suicide, and they implicate a single game. Clearly the person in question had some complex problems and I doubt they appeared overnight, but rather than address the long running concerns clearly playing a single game is the issue and we must warn others, despite the thousands of people who have played the game and are just fine. I find these sorts of warnings really naive and kind of insulting to the individual to trivialise their issues by insinuating that a game made the difference between life and death.

    Liked by 1 person

    • Agreed. People don’t wanna open up about mental health due to the stigma behind it and it causes misinformation. Nobody wants to put in the work to better the lives for those suffering it and rather wanna place blame on something because its easy.

      At the end of the day this shit is just sad.

      Liked by 1 person

  2. Did the parents know the mental state of their son to begin with? Did they know what kind of problem he was dealing with? Sure, when things go south, blame the video game!

    Liked by 1 person

  3. Doki Doki Literature Club has probably one of the BEST portrayals of mental illness I’ve seen in the form of Sayori’s depression. It is an insult to the game to imply that it encourages suicide when it is literally showing it in a horrific light.

    I talk about it more in my post here, but seriously, I don’t even think they got the right game, with some of the other descriptions.



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